Strategies to increase sales force buy-in of customer targeting outcomes

Do you see low acceptance of your customer segmentation and targeting amongst your sales team? Involving the sales team at a late stage during the process can cause a strong disapproval within your team. Download this eBook to get them on board early.

This eBook provides:

  • Hints on stakeholders that should be involved
  • Tips to communicate regularly
  • Relevant tasks to consider before you start and end the profiling, segmentation and targeting initiative
  • Key activities for your successful roll out
  • Checklist of communication elements

to increase commitment and buy-in from your sales team.

Get the eBook