Strategies to increase sales force buy-in of customer targeting outcomes
Do you see low acceptance of your customer segmentation and targeting amongst your sales team? Involving the sales team at a late stage during the process can cause a strong disapproval within your team. Download this eBook to get them on board early.
This eBook provides:
- Hints on stakeholders that should be involved
- Tips to communicate regularly
- Relevant tasks to consider before you start and end the profiling, segmentation and targeting initiative
- Key activities for your successful roll out
- Checklist of communication elements
to increase commitment and buy-in from your sales team.