13 November 2017
New cloud-based technology platform has the potential to transform the way life sciences companies manage customer profiling, segmentation and targeting
SINGAPORE, 7 NOVEMBER 2017 – Xcellen, a sales force effectiveness technology and advisory firm providing solutions to leading life science companies, today announces the global launch of its proprietary Xpower Customer Targeting platform. Xpower is the world’s first cloud-based application designed specifically to address the business challenges of collecting and analysing customer data for effective profiling, segmentation and targeting.
“Customer profiling, segmentation and targeting, which is the foundation of any go-to-market strategy, is complex and requires deep analytical expertise. Clients are hindered by clumsy and inaccurate data collection and time lost to analytics before being able to optimally allocate sales force resources. Xpower empowers life science companies to overcome these complexities.” commented Nikhil Gupta, a Founding Partner of Xcellen.
Pablo Kommisar, a Founding Partner of Xcellen, said: “Achieving reliable customer segmentation is a global challenge but is particularly prominent in emerging markets where, historically, little attention has been paid to sales productivity. We recognised a distinct need among life science companies for a solution that creates robust customer segmentation. Xpower is already being used by world-leading pharmaceutical companies with great success and their feedback has been overwhelming. Xpower is easy to use, is very effective and has the potential to transform the way life sciences companies profile and segment their customers.”
Xpower’s pioneering platform combines a mobile app and a web interface to address crucial issues in customer targeting. Xpower enables easy, accurate and secure data collection. The platform helps the user to transform this data into valuable segmentation scenarios. Xpower allows for both product and portfolio segmentation scenarios. It also allows for the addition of other dimensions like influence, digital orientation and access.
Siddharth Malhotra, a Founding Partner of Xcellen, added: “Xpower provides a clear customer profiling, segmentation and targeting step by step process that clients can follow. Xpower empowers commercial teams to design and test different customer segmentation scenarios at the click of a button without requiring any data modelling expertise. Clients can leave the heavy lifting to Xpower, and focus on developing successful strategies for different customer segments.”
For more information or to request a demonstration, please visit www.xcellen.com.
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Emma Thompson / Jamie Woods
+65 6340 7287